Friday, June 18, 2010

Academy Twin about to close - is there any point to a campaign?

This is terrible news for Sydney film lovers (see full media release below)

Initial reports from Palace, which operates the Academy Twin, suggest that audiences are healthy, which I'm glad to hear. The decision to close the cinema in nine days would appear to be entirely due to unrealistically high rental fees and renovation costs set by the owners, the Greek Orthodox Community of Sydney.

Some film lovers are talking about starting a campaign to "save the Academy Twin". I'm not convinced this has a chance, but if there's even the slimmest hope for something like this to work it has to be aimed at direct and/or indirect pressure on the building's owners.

Chances of the Sydney City Council bailing out the cinema are surely close to zero - the council already did this four years ago when the Chauvel, a few 100 yards up the road from the Academy Twin, was slated for closure after a rapid and disastrous drop in audiences. The council eventually concluded a deal to re-open the cinema with new operators, Palace. I can hardly see the council responding directly when Palace already owns two other cinema chains within the same strip of Oxford Street (the third being the four-screen Verona).

Still, the council is in charge of zoning applications and other legal requirements for public entertainment. Is there, I wonder, a way in which the council could exert pressure on the owners indirectly? Or do such thoughts amount to pissing in the wind? Just thinking aloud. All thoughts and suggestions welcome.


PALACE CINEMAS MEDIA RELEASE
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FINAL CURTAIN FOR ACADEMY TWIN CINEMA

With much regret, and considerable sadness and disappointment, Palace Cinemas regrettably announces the closure of the Academy Twin, one of Sydney’s original and most beloved two-screen arthouse cinemas.

Discussions over the future tenancy with the building’s owner, the Greek Orthodox Community of Sydney, have been ongoing over several years. Palace put several highly considered and dynamic proposals to the landlord to keep the Academy open, including plans for renovation and expansion, however the parties were unable to reach agreement.

Palace Cinemas Managing Director and founder Antonio Zeccola said “We’re devastated to be saying goodbye to the Academy. For over 30 years it has been one of Sydney’s most popular destinations for foreign language and arthouse cinema – it’s a genuine institution and a part of so many Sydneysiders’ movie memories.

"It is an incredible shame that we are unable to reach an agreement that would help keep the Academy open. We’d like to offer our sincere gratitude and thanks to all of the Academy’s patrons over the years, and also to the past and present staff.”


Palace will continue to cater to city and eastern suburbs patrons at the Verona and Chauvel Cinemas also on Oxford Street, where the company’s commitment to delivering sophisticated and high-quality entertainment and hospitality, in venues that offer the utmost in comfort and ambience is ensured.

The curtains will close at the Academy Twin for the final time on Sunday 27 June.

Sydney Morning Herald story here.

Dark Habits blogpost with interviews with key players here



8 comments:

Rod said...

Why doesn't the AFI or Screen Australia step in? Take over management of the cinema and only screen Australian films.

Oz film makers are always complain about distribution and lack of screens... considering so many films are funded by the above orgs, wouldn't this be a valuable opportunity for their investment and a great venue to promote Australian films?

Lynden Barber said...

I understood that was meant to be one of the Chauvel's functions.

Hugo O'Connor said...

If readers want to make an appeal to the building owners of the Palace Academy Twin, I've uploaded a letter writing kit (including relevant names and addresses) here: http://bit.ly/9gKlLV - Hugo

Lynden Barber said...

Hugo, thanks. I tried downloading this and it downloaded straight into iTunes, of all places. Never used this software before. Can you offer some guidance?

Hugo O'Connor said...

Click 'Regular' download, and then scroll down and there's a flashing orange download button.

Anonymous said...

Click the 'regular download' option, then a new page will load - scroll down to the orange download button and click. Hugo

michael mclennan said...

Interesting to see a still photo from one of Sydney Film School's festivals in the article. For me the site is the location of many happy memories in connection with the school, and it will be a great shame to lose the venue.

James said...

Sad to see another local going. Still mourning loss of Double Bay cinema!
Lynden was hoping to get you on a Mediaweek podcast this week.
If interested please email editor@mediaweek.com.au for more detail.