I'm working up to a piece on Australian film marketing - posters and trailers. In the meantime this superbly effective poster artwork for upcoming UK documentary, The End of the Line, has really caught my eye.My initial guess that it must be the work of the locally based graphic artist Jeremy Saunders, whose poster design for the Australian release of Antichrist turned a lot of heads (see below). However my informant say the team at Australian pay channel Ovation is responsible.
Before screening on pay TV, the film - about the alarming rate of depletion of the world's fish stocks - is getting a
limited cinema release on May 13.My review will run in the May issue of Limelight magazine. In the meantime you can find more about the film at its official website.
6 comments:
It is indeed very interesting the way the poster was designed. It's simple, yet very symbolistic. The way the rod resembles a fish's spine, the light that could suggest something as a divine illumination or something like that, the way in which the two parenthesis and the rod resemble a human face, these are all very attarctive detailes.
Yes. Its a brilliantly coherent package. The title itself is an excellent double entendre for starters, then the image manages to illustrate both meanings, as well as the logline, while remaining bold and simple.
Why are you wasting your time on something like this when there's climate change etc to worry about!?
Anonymous: Have you bothered to click on the link to the website to discover more about what this film is about? Clearly not.
I've always wanted to know who created the AntiChrist poster, happy to know it's a Sydneysider!
Posters are so important in getting a veiwer's attention. These new breed of less is more posters are very affective now that so many things are trying to grab our attention.
The End of the Line... sounds interesting.
PS: Lynden, just added your site to my links section on my blog.
Cheers,
Bernard
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