
Yesterday I was a guest of
ABC Radio National's
Australia Talks program where I debated local film industry problems with
Anthony Ginnane, president of the
Screen Producers Association of Australia.
(Images on this page are posters of films produced or executive-produced by Ginnane).
Ginnane and program host,
Paul Barclay, were in studios in different parts of the country so trying to know when, or if, I could jump in without the cues of eye contact or body language was a challenge I fluffed on at least a couple of occasions. Such is radio.
If you missed the program, it's
available here as an hour-long live stream or download.
Towards the end of the show multi-platform producer
Kelly Chapman and ABC TV presenter
Mark Fennell came in to make a couple of interesting contributions. It would have more sense to have introduced Chapman earlier in the piece to help frame the debate in terms of the huge changes going on in audio-visual media, but c'est la vie. I didnt get to say half of what I planned to say but that's just motormouth me.
I don't have time to comment on this now but hope to come back to the topics discussed when I clear my current workload.
In the meantime I've reproduced below some of Ginnane's Wednesday November 18
welcome address from last week's SPAA conference in Sydney. Again, no time to comment right now, but please feel free to post your own views in the comment box.
Ginnane, speech extract:"We have spent over $1 billion on our film industry since the 1970s but we have never stood together and said “This is an industry. This is a business. It’s not about art. It’s not for dilettantes”.
"In most other business, government intervenes in the marketplace via subsidy to correct an imbalance. It’s cheaper to make cars in Korea – so government intervenes in the automobile industry to enable Australian autos to sell. But the intervention is to help a car that conforms to marketplace needs get sold - not to force a 3-wheeled pink variant into the market.
"In the film industry, government intervention has been consistently used to assist in the creation of product the market does not want and the market tells us that year in, year out by rejecting it en masse. But we don’t listen and we don’t want government to notice.
"We purport to clamber for commercial success but when it eludes us (not surprisingly given the content of much of our output) we fall back on the circular and incestuous praise of a troika of critics, film festivals and cultural commissars for our justification. We confuse Americanism with internationalism and then chant the “Australian voices” mantra like some warped reverse playback of the Red Flag.

"No wonder we struggle to get to 5% of the Gross Box Office, let alone the 10% we should easily be obtaining to justify the continued subsidy support.
"We need to resolve once and for all the 40 year push/pull between art and commerce. Industry and government need to accept that this is a business, not a culture fest.
"Of course there is a place and a role for government to fund culture (including cinema) but it should be separate from and funded and judged quite differently to the sustainable commercial industry we need to create.
"We have forgotten that, at heart, we are program suppliers and we only exist to make broadcasters and distributors more profitable.
"But many of us resist, with a passion, any attempt to integrate distribution with production; forgetting the glory days of Cinesound & Union Theatres and Hexagon & Village.
"With vision and that $1 billion we should have had half-a-dozen
Luc Bessons and a world wide industry – or at least 2 or 3
Peter Jacksons. Of course we have
George Miller and, from a different perspective,
Baz Luhrmann – but apart from George and Baz, as an industry, we could have achieved so much more and performed so much better without the straight jacket of cultural protectionism we enveloped ourselves in.
"Are we frightened? Is that the answer? We’re not frightened in sport, or music and our exhibitors like
Village and, to a lesser extent,
Hoyts and
GUO, blazed world wide trails. But the feature film production industry, with a couple of exceptions, hasn’t.
"'We can’t compete”' 'They have bigger budgets'. But
CSI’s budget is many times that of
Underbelly. The budget for
30 Rock is many times that of
Packed to the Rafters. This budget thing is, frankly, a cop out.
"Perhaps collectively our ability to read the marketplace and audience appetite has been so dulled by the subsidy drug that we have completely forgotten what audiences want.
"There is no formula for what works; but we know what doesn’t work. Our job is to feed the food chain of distribution and to develop and produce what buyers want; take local concepts and develop them for a global market. Genre is key and it’s bizarre to me that when literally hundreds of social realist Australian films fail, we keep making them; and when a few horror thrillers fail after
Wolf Creek, its time to shut that genre down again."