Prolific US indie producer Ted Hope (The Unbelievable Truth, The Ice Storm, Happiness, 21 Grams, The Savages and tonnes of others) just gave an inspiring speech.It didn't start out that way. Hope began by charting the imminent collapse of independent film distribution and audiences (but interestingly not of good filmmaking) as a result of today's technological and social revolution.
But just as his audience at the New York Foundation of the Arts prepared to commit ritual suicide, he switched to talking about the opportunities becoming available for filmmakers to actively build their audiences. Something similar has already happened in the music industry and even if film is different from music in some significant ways, there are lessons he suggests filmmakers should learn.
"If we embrace the active spirit of film-going, if we accept that there is a quiet dialogue running in the heads of all audiences, we are going to start to find some answers on how we – the filmmakers – survive this vast paradigm shift our culture is now engaged in – because I am confident we are not just going to survive, but we are going to prosper and bring better work to more audiences in all sorts of new ways."
Several paragraphs further on Hope writes that "for film to make sense as a business in today’s world, filmmakers must accept the responsibility of bringing their audience to their movie and to engage them in a meaningful way.
"Filmmakers must reprogram themselves to accept that it is their obligation to seed, corral, and drive their audience. The marketing, publicity, and distribution apparatus out there will build upon that audience foundation the filmmaker first developed, but in choosing what films they will take a risk on, these new collaborators will be motivated to work with the filmmakers who come with several wheels already rolling – those that have already built an audience foundation, a dependable fan base..."
And further on: "You don’t need anyone’s help to build an audience. You start to grow it yourself and soon others will join in. You just need to be willing to work, to reach out to others, to curate, to recommend, to listen, to make sure you have something to say that will excite others, to join them in a dialogue. There is no excuse not to engage with others through the multitude of social media that is available now for free to anyone. It is your obligation."
And there's much more in this vein - it's a long transcript but worth the effort.
Is the well-named Hope being hopelessly polyanna-ish? Truth is, no-one knows, but unless filmmakers start grabbing hold of the new media reigns and start building their relationship with niche audiences rather than leaving it to distributors, we'll never find out.
Of course some are already moving this way. In Australia I'm thinking of filmmakers like Glendyn Ivin with his blog documenting the making of the upcoming Last Ride (starring Hugo Weaving), Jonathan Ailey's blog on his coming doco on late Triffids singer-songwriter David McComb, and Serhat Caradee's use of Facebook to promote his Lebanese-Australian story Cedar Boys from way back in the production cycle. (Reminder: Last Ride and Cedar Boys are screening in the Sydney Filmfest, which opens on Wednesday.)
Mildly embarassing anecdote: working at the Sydney Film Festival in the mid-2000s I figured Hope would be a great contact but we had too little money to justify the expense of my attending the annual SPAA (Screen Producers Association of Australia) conference in Queensland, where he was headed. So I arranged with the conference organisers to pick up Hope when his flight from the US arrived in Sydney, so I could ferry him to the domestic terminal and spend some time chatting before his connecting flight.
So there I was at arrivals at the ungodly hour 6am. Since I wasn't too confident I could easily recongise him, I stood in the usual line of limo drivers clutching a cardboard sign featuring his texta-ed name. Bastard never came through. He'd taken a different flight and the message never reached me.
Here comes an even more embarrassing part of this post . Having ritually rubbished "effing Tw*##%r", I now have to sheepishly admit that I discovered Hope's speech on, um, mumble, a particular social networking site of a not entirely dissimilar name.
I had been recommended to check out Hope's "tweets" by a reliable source - thanks Megan - and indeed he is a most stimulating and well-informed Twitterer. By jupiter, I might even be joining up soon...



























